The Moraware Blog

We explore best practices, interview industry leaders, and highlight successful fabricators.

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Fabricator Profile: AMC Countertops

Fabricator Profile: AMC Countertops

When it comes to sustainable growth and managing scalability, Carmina Mendez and her team at AMC Countertops in Wisconsin are hard to beat. Their skills in organization and a willingness to keep learning are top qualities in an often fast-paced, time-constrictive...

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The Perfect Way to Use Software in a Countertop Shop

The Perfect Way to Use Software in a Countertop Shop

Okay, I'm sorry for the clickbait title. That was rude of me because the answer is - there isn't one perfect way to use software in any business. For over 20 years, we've worked alongside fabricators running businesses of all shapes and sizes. If there's one thing...

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Anyone Can Grow Their Career at a Countertop Shop

Anyone Can Grow Their Career at a Countertop Shop

You, my friend, are full of potential. There are many inspiring industry stories of folks starting in one role and evolving into another role that helps them reach their goals, whatever that may be. All you need is a foot in the door and the right mindset. Let's...

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Make Inflation Hurt a Little Less

Make Inflation Hurt a Little Less

Have you ever woken up in the middle of the night to get a glass of water and stubbed your big toe on the nearest table? Well, inflation is kinda like that. Except instead of hurting your toe, it hurts your bottom line. It also hurts your ability to get supplies,...

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Tips to Reduce Reworks for Countertop Fabricators

Tips to Reduce Reworks for Countertop Fabricators

“Oops...” Those are words you never want to hear when you are getting a haircut or during a countertop job. Every time this phrase is uttered, it usually means it's going to cost some money to fix it. And there’s nothing worse than having to use more time and...

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thumbnail of 15 Questions Countertop Fabricators Should Ask When Buying Quoting Software

Ask the right questions when buying quoting software.

LISTEN

Discover SLABlite in StoneTalk Episode 31

In StoneTalk Episode 31, Patrick speaks with Richard Ashoff, Owner of TylerCo. Listen to this episode or read the transcript to discover: SLABlite - a new way of backlighting countertops How having a "wow" factor in your showroom helps sales How a boring stone color...

Learn from Blake Christensen in StoneTalk Episode 30

In StoneTalk Episode 30, Patrick speaks with Blake Christensen, Owner of Valley View Granite Listen to this episode or read the transcript to learn or : Creating a great end-to-end experience for your customers How to get good people from other industries and train...

StoneTalk Episode 29 – Geoffrey Gran

In Episode 29, Patrick speaks with Geoffrey Gran, Owner of The Countertop Factory Midwest Listen to this episode or read the transcript to learn: The 3 C's of Consistency, Communication, and Caring What it means to be a "sales and marketing company that happens to...

StoneTalk Episode 28 – Kyle Carpenter

In Episode 28, Patrick speaks with Kyle Carpenter, founder of SolidSurface.com Listen to this episode or read the transcript to learn: How a business that started for DIYers grew to support fabricators How customers look for construction professionals How fabricators...

StoneTalk Episode 27 – Chuck Russo

In Episode 27, Patrick speaks with Chuck Russo, of BacaSystems.com Listen to this episode or read the transcript to learn: The advantage of using robot saws over other types of automated equipment The benefits of a 2-table system Different approaches to ensuring...

StoneTalk Episode 26 – Karen Rothenberg

In Episode 26, Patrick speaks with Karen Rothenberg, founder of Natural Stone Motif, Inc. Listen to this episode to learn: Why you need to ask your customers questions to determine their lifestyle, wants, and true needs - in order to help them pick the right product...

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