Luck or Skill? How countertop shops pick software.

Feb 1, 2011 | Business

If you’re a countertop fabricator, you’re probably going to buy software to manage your business just once in your life.

But as a software maker, we’re constantly helping countertop fabricators evaluate, buy, and implement software.

Along the way we’ve learned how to help our customers get success as quickly as possible. Instead of relying on luck to make our customers happy, we try to convert our experiences into skill.

Overall, we’ve learned that the more you know, the better it is for everyone. It starts with the first call when we explain our sales process, and ends when you’re happy and want to tell your friends…

For us both to be successful, it’s critical to discuss three things.

  1. The top needs at your business today,
  2. how our software can address those needs,
  3. and what to expect when you’re getting started.

This probably isn’t what you expected. Most new prospects call our sales line asking for “access to the online demo“, and then we explain that we do things a little bit differently. The reason? If you use our software, we’re going to be in a long-term relationship and it’s really important that we go out on a few dates first.

As much as I’d like to just take a credit card and sign you up today, our data shows that without a deep understanding of your business, our software, and how to get started… it’s usually a waste of time for both the fabricator and us.

In the next few posts, I’m going to walk through each of those 3 conversations in more detail. The more we can prepare ourselves and our customers for these topics, the faster and easier it is to figure out if what we do is a good fit for you.

Want to know more? At Moraware, we make software for countertop fabricators. JobTracker is scheduling software that helps you eliminate the time you waste looking for job folders. RemnantSwap is a place to buy and sell granite remnants with fabricators near you.