Blog: Stone Fabrication Software and Business Articles

Learning About the Uniqueness of Every Fab Shop

Being one of the newest recruits to Moraware, and to the stone industry in general, the team encouraged me to visit a few of our customers here in Southern California to learn more about the inner-workings and processes of the stone industry. 

The idea is that the more we understand our customers’ specific operations and needs, the better we can tailor our products to meet those needs. All of which results in us being more effective at helping stone fabricators meet their business goals!

For this round of visits, Chase and I had the privilege of touring and talking with the great people at Stone Age Tile, Superior Stone Products, and ASW in the Anaheim/Orange area of Orange County, California.

The uniqueness of each fabrication shop’s layout and processes

Each shop the we visited approached the industry in distinctly different ways. Stone Age Tile featured an extensive showroom — beautifully crafted to encourage clients to find the perfect materials and designs for their home. Superior Stone Products opted for a more one-on-one consultative approach for meeting their customer’s needs. ASW skipped the showroom entirely in favor of an immaculate conference area for their commercial clients (with stunning attention to detail). They showed us around their recently-completed build out of a brilliantly-efficient shop — complete with station-to-station crane arms, color-coded vests to designate individual roles and management ranks, and a shop layout optimized to flow from production step-to-step as smoothly and effectively as possible, with almost no wasted movement.

I was impressed to see just how well each shop had tailored their operation to their specific corner of the market, and to learn exactly how they were utilizing Moraware’s tools to improve on their business goals. 

Stone Age Tile, a longtime Moraware customer, showed us how the software had effectively tightened-up their scheduling and quoting operation. They asked that we demonstrate quoting through CounterGo during our visit as well, so they could consider how to speed up and optimize their quoting process

Superior Stone Products, a new CounterGo user as of July, asked us to show them how to complete a couple of challenging countertop drawings. This was a great example of how our new customers (and old) can utilize our growing support team and help section to get more out of their software!

We continued the tour and were able to workshop how moving their current whiteboard-based scheduling process to a tv screen running Systemize would help drastically reduce the amount of time spent writing (and re-writing) scheduling steps, and help the team track job issues and exactly what needed to be completed for each job, and when it needed to be completed by.

Finally, ASW demonstrated how they had fully implemented both Systemize and CounterGo, and how the seamless communication throughout the entire team in both the office and the shop had enabled them to operate more efficiently and effectively than ever before. It was exciting to hear members of the team rave about how useful our tools have been to their process, and to see firsthand what this looked like in action.


One of the major takeaways for me from each of these visits was that each shop had a desire to more fully integrate Moraware’s tools into their systems, and we made a point to encourage them to make use of our support team’s help. 

Full support is included with each of our products for the duration of your account, and we encourage our customers to make full use of that support. The success of our company is directly-tied to the success of our customers, and we want each and every client to see the maximum value of our systems.

I am grateful to the people at each of these shops for taking the time to teach us about their operations. I look forward to continuing to learn and better understand the countertop industry, and how we can better help solve the business problems that our clients face. 

If you have goals to speed up and improve your countertop quoting process or to optimize your scheduling workflow, we would love to have a conversation with you!

The Oregon Trail of Fabrication Shops

Whoa!” is the first thing that comes to my mind after seeing these shops! I was lucky enough to visit three shops in my first three weeks of working at Moraware.

A Portland tour of Innovative Stone Concepts, Precision Countertops, and Crowley’s Granite was the icing on the cake to round out my introduction to the countertop industry.

First stop was Innovative Stone Concepts. Brent, the owner, was sitting behind his desk working on a quote when we arrived! He had a lot of CounterGo questions for us that Julie was able to help him with. I was able to see someone using it and see some of the tips and tricks that he was really excited about. The zoom and pan in the drawings were a life changer! It reminded me of when I first figured out how to freeze cells in excel!

Brent being an expert CounterGo quoter!

Sometimes those simple, little things really make all the difference in how successful a shop is with software! He had a lot of great questions and work arounds that he has figured out on his own since last November when he became a user. It was pretty inspiring to see how Brent really made CounterGo work for him and his shop.

And, as a new person to Moraware and fabrication, it was really educational to see where they cut the stone and really get a feel for how these shops work! 

Our next stop was a Precision Countertops. Talk about a 180! This shop was HUGE. They had a ton of people using both Moraware products. It was amazing seeing so many people using our software all at once and to see it so integrated into their process.

I also thought it was really neat that they had touch screens in the shop so the guys could start, stop and pause jobs! Steve did a great job explaining their process from start to finish on our tour. I learned so much more about the industry at this shop. 

Steve believes that every shop should have a set up to keep everyone updated on job progress

The third and final shop visit for this trip was at Crowley’s Granite. This was a great shop, felt really calm, and dedicated to the process. It was great to hear Aaron talk about how important having a process is to keep your shop calm and efficient, your employees happy, and reduce stress. He even detailed how Moraware has helped with this!

Aaron has given some amazing talks in the industry and if you haven’t already, check him out as our very first guest on StoneTalk.

We even got to see the No Lift Install System up close and personal…right before it was shipped off to Norway!

Spending some time with Aaron on the No Lift!

Each shop was unique and everyone was very welcoming. It was really amazing to see our software being used and seeing all the back of the house work being done. Thank you to all three shops for all the interesting conversations and most of all, your valuable time!

Meet Katie!

Hi there! My name is Katie Latiolait and I cannot be more thrilled to be joining the Moraware family as the Manager of Support & Customer Success. This is an amazing team of passionate individuals and I’m so grateful for the opportunity to be here.

My path to Moraware has had its twists and turns, but one thing has always been consistent. I love using technology and people to make businesses more successful by enabling them to solve their biggest business problems.

My career in customer success started with a consulting firm focused on executive leadership and corporate cultures. I eventually found my way to software products and fell in love the magic that can happen when the right tools paired with the exceptional people who can help make it come alive.

When it’s time to take a break from work, you’ll usually find me enjoying the many wonders the PNW has to offer: including hiking, chasing waterfalls or drinking a glass of Pinot Noir at one of the amazing vineyards that call the Willamette Valley home. But if I’m not out and about, I’m home spending time with my family, my cat and experimenting in the kitchen.

Meet Jeff!

Greetings! I’m Jeff Lawlor, Moraware’s newest software engineer. I’m thrilled to help build the new features you’re asking for!

I started my career in the software business at age 19 at Hewlett-Packard, writing software for Windows 3.1. Software development has improved greatly since then and I love keeping up with the changes.

Home is San Luis Obispo, CA. Oprah proclaimed our city the happiest place in America. I won’t argue with her!

What Makes Me Tick?

Most of my waking hours are spent in front of a computer or electronic gadget. There’s little more exciting to me than beholding a shiny, new device or hard drive! 

When you pry me away from my nerdy adventures, you’ll find me:

  • Cycling around the city
  • Going to a movie, show or festival
  • Entering trivia tournaments
  • Eating out way more than eating in
  • Hanging out at the beach
  • Taking photos
  • Travelling somewhere fun
  • Relaxing in a hot spring

Confidential to single ladies: I’m available and, obviously, gainfully employed!

I’m Committed to Your Success

I feel successful when I help you be successful in your counter business. With every day I’m here and with every new feature I write, I’m hoping to make your business more efficient, less error-prone and poised to continue growing. 

Moraware is made up of kind, helpful, dedicated and fun people. I’m honored they chose to count me among them. Here’s to a prosperous future!

Meet Amelia!

Hello! I am Amelia and I just joined the amazing Moraware team! I am a part of the Customer Support team and will be onboarding new folks into our software to help them get the most out of it for their company. I am really looking forward to helping teach people the ins and outs of our products! 

I come from a diverse customer service background from college operations to guiding rafts down some of America’s finest white water. My past jobs have also come with a variety of learning different software and teaching it to others. With my passion for helping people I feel like Moraware is going to be a great place for me! 

In my free time you can find me navigating rivers and lakes, cross country skiing, camping, hiking or reading a good book by the fire.

I look forward to talking to your teams and helping in any way that I can! 

Meet Evan!

Hi! I’m Evan Mayer, and as of June 2019 I’m one of the newest recruits to the outstanding Moraware team. As Account Executives, both Chase and I aim to help you determine if our tools are the right fit for your business goals. We are proud of the software our team creates, and are driven to help our customers improve and grow their countertop businesses each day. To find out if your goals align, let’s have a conversation!

Born and raised in a small Alaskan fishing town (Kenai), I’ve spent time living in Montana, Idaho, Oregon, Washington, and now live in Long Beach, California. 

My background includes both restaurant and food truck ownership, commercial fishing, nearly every type of construction, and most relevant for our great customers at Moraware — seven years of software sales and support experience. I’ve learned firsthand how having the right tools can greatly improve a company’s profits and operational efficiency, and take pride in helping others discover new ways to improve their businesses.

In my free time I enjoy road trips and camping, snowboarding, hiking (and climbing trees), and my current challenge is to become less-terrible at surfing. At Moraware, I truly enjoy the company of our team, and look forward to meeting you and your team!