The Moraware Blog
We explore best practices, interview industry leaders, and highlight successful fabricators.
Whether you prefer to watch, read, or listen, we’ve got what you need to take your business to the next level.
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Latest Series
From Good to Great
In this series, fabricators share their experience of moving from analog shop management to digital.
READ
It’s Time to Hire a Data Person for Your Countertop Shop
Not another person to hire! This one is different, I promise. To fully understand how your business is performing—whether it is weekly sales, material usage, or employee efficiency—analyzing the data is incredibly crucial for success. If you don’t know where...
3 Ways Countertop Fabricators Can Save Money in Their Business
Money! There never seems to be enough of it, right? Just when you think you’re in the black, someone drops another slab or a customer complains about a job and you have to rework it for free. Now you’re actually paying to install countertops instead of getting paid....
Better data leads to better business decisions
Have you ever heard the saying “garbage in, garbage out”? It’s the perfect description for when you overlook the information input part of your process. If you aren’t thinking about how and why you are entering job info into your job management system, then you won’t...
9 Examples of shops that used their uniqueness to sell more countertops
Figuring out what makes your countertop shop unique can be tricky. You constantly have to be asking yourself: “Why should your customers buy countertops from you rather than another company?” As we know, having the lowest pricing to stand out never works out well. Why...
The 5 CounterGo features that always impress
Chances are you are on this post because you’ve heard about CounterGo before. If you haven’t, well, buckle up because we’re going to be showcasing the features that never fail to impress during our demos! Please get ready to “oooh” and “aah.”
7 Valuable Things We’ve Learned From Visiting Successful Countertop Shops
Over the last 18+ years, we've had many amazing opportunities to visit countertop shops. Whether it's through a tour associated with an industry event or visiting our own awesome customers, we're always happy to see just how creative fabricators are getting with the...
Good customer service will make you more money
It’s too easy to deprioritize customer service when you’re overworked and you don’t have a large enough team to step in and help. And given today’s market, when the jobs are rolling in with little effort, it’s hardly motivating to put extra work into a part of your...
How to start streamlining your countertop shop
Many of you already know that a growing shop comes with a few growing pains. As more business comes in, your current process (and head) becomes strained. What once worked smoothly, starts to break down. Important details get missed, customers are upset, and the stress...
Popular Scheduling Solutions for Countertop Fabricators
There is no one perfect way to run a countertop shop. Each business is unique and has it's own way of doing things. However, the one thing all shops should have is....you guessed it...a process! Whether you've been in the industry for years or just starting out on...
Ask the right questions when buying quoting software.
LISTEN
StoneTalk Episode 44 – Evan Kruger
In StoneTalk Episode 44, Patrick speaks with Evan Kruger of Solid Tops. Listen to this episode to learn more about: The importance of differentiating your business The difference between big box stores and selling direct to customers The value of focusing your...
StoneTalk Episode 43 – Rich Katzmann
In StoneTalk Episode 43, Patrick speaks with Rich Katzmann of Laser Products. Listen to this episode to learn more about: The importance of having passion for your work The value of combining creativity and business sense How to connect the dots in the digital...
StoneTalk Episode 42 – Scott Lardner
In StoneTalk Episode 42, Patrick speaks with Scott Lardner of Rocky Mountain Stone. Listen to this episode to learn more about: The joy of working with family How to succeed in an area where the population is spread out When it can be useful to downsize The importance...
StoneTalk Episode 41 – Ryan Olson & Dan O’Keefe
In StoneTalk Episode 41, Patrick speaks with Ryan Olson & Dan O'Keefe of Job Well Done. Listen to this episode to learn more about: The value of helping field workers get targeted information Making it easier to take before/after photos Getting electronic...
StoneTalk Episode 40 – Jon Lancto
In StoneTalk Episode 40, Patrick speaks with Jon Lancto of Artisan Group and MIA. Listen to this episode to learn more about: Sharing best practices and buying power across companies The trend toward paperless A simple way to reconcile inventory Ever increasing...
StoneTalk Episode 39 – Mike Schlough and Rob Bromley
In StoneTalk Episode 39, Patrick speaks with Mike Schlough (Co-President) and Rob Bromley (Sales Consultant) of Park Industries. We're big fans of Park's "digital expos" - so be sure to attend one if you get the chance. Listen to this episode to learn more about: What...
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