Moraware word cloud

Jul 5, 2011 | Business

I thought this was a really cool way to look at our website… I created a “word cloud” using a site called Wordle. Click on the pic below for the big version.

What strikes me is that we’re not talking enough about the problems we solve, instead we’re concentrating what we do and who it’s for. That’s not horrible, and I think the top keywords that pop up are fairly intentional. But, I want to see more about wasting time, making mistakes, and providing bad customer service.

Even my favorite example is hard to find in those words – “A homeowner calls and wants to make a change to the schedule. Your receptionist needs to put them on hold, get up from the desk, look for the job in 3 different places, and then interrupt other people, too. It’s a waste of your employees’ time and a painful experience for your customers.

Well, something to add to the “to-do” list: write more blog posts about why running your business with file folders and whiteboards is a bad idea.

Want to know more? At Moraware, we make software for countertop shops. JobTracker is scheduling software that helps you eliminate the time you waste looking for job folders. RemnantSwap is a place to buy and sell granite remnants with fabricators near you.