Rock Tops – fabricator profile

May 7, 2013 | Customer Profile

Profile at a Glance:

Rocks Tops is currently located in Clovis, New Mexico, but will soon be moving the operation to Texas. The company now fabricates and installs natural stone, quartz and solid surface countertops exclusively for big box store customers, but will expand into retail sales once the move is complete.

Rock Tops take pride in being a full-service custom countertops fabricator that is able to produce quality countertops at a lower installed cost than its competitors.

The Old System:

Rock Tops KitchenThe company was using a bidding software program from another company. According to office manager, Cynthia Zolman, the program did a reasonable job generating a quotation, but it took longer to produce a bid, and there were sometimes problems with accuracy.

Going back and comparing bids in the two programs,” she says, “I found that we had missed some things in the old program that CounterGo was able to pick up.

The Solution:

Because Rock Tops was already using JobTracker, CounterGo was able to integrate into the workflow system almost seamlessly. That saved the company time entering customer information.

Rock Tops Moraware officeWe also like CounterGo for our box store business because it is very easy for us to generate change orders when needed,” Zolman explains. “All of our quotes now include a dimensioned drawing, which we can send them immediately electronically. Even though they are not quoting using the CounterGo system, it is very easy for them to adjust a quote when they see our drawing. It is much more efficient, which saves everyone time and money.

Zolman thinks CounterGo will come in handy when the company begins selling to retail customers in its new location. “It will allow us to standardize our quoting system,” she says. “All of the materials and colors are already in the program, along with pricing, which makes it very easy to put together a quote.

“The combination of JobTracker and CounterGo make it possible for us to be more professional with our customers, which translates into a happier clientele,” Zolman says.

It is that flexibility which has made it possible for Rock Tops to customize the way they track customers over a large geographical area. “We wanted Moraware to incorporate a display of customers’ activities using Google Maps,” says Zolman.

Integrating that feature into the program is something our in-house computer programmer has done for us. We cover most of the Texas panhandle and eastern New Mexico. Now, at a glance, we can see where our customers are located and the stage of completion of their projects. This helps us better serve our customers.

Want to know more? At Moraware, we make software for countertop fabricators. CounterGo is countertop drawing, layout, and estimating software. JobTracker is scheduling software that helps you eliminate the time you waste looking for job folders. RemnantSwap is a free place to buy and sell granite remnants with fabricators near you.