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CUSTOMER STORIES: CREATIVE GRANITE AND DESIGN

How Creative Granite and Design Cut Quoting Time from Hours to Minutes

Creative Granite and Design has seen the impact firsthand of introducing guided quoting, centralized pricing, and accessible job information. Adding Moraware has removed bottlenecks, reduced errors, and freed up the team’s time to talk to more customers to grow the business.

“When you are doing quotes in Excel or on a calculator, there are a lot of minor details that you can miss. With CounterGo, you go through each item systematically so it has improved the accuracy of our estimates and really helped me on the operations side to be able to supply sales with what is required so that we're not scrambling at the last minute, and we avoid having to deal with late installations.”
operations manager, moraware customer
Amy
Operations Manager, Creative Granite and Design

Summary

  • Accurate quotes in minutes: Switching from Excel and hand-drawn layouts to CounterGo took quoting from a multi-hour process to 30 minutes or less.
  • Freed up the sales and operations team: With product and pricing information centralized in the system, experienced salespeople and operations were freed from constant questions, allowing the sales team to expand and the business to grow.
  • Streamlined commercial projects: The addition of Phases in Systemize eliminated the need to recreate large commercial jobs (600+ units) every six months.

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The Challenges

Creative Granite and Design was relying on layouts by hand, spreadsheets, and calculators,  which was slow, error prone, and created bottlenecks for the team.

 

  • Inaccurate material estimates: Before CounterGo, the team regularly struggled with correctly estimating the number of slabs or materials needed for a project or would miss key details such as sink cutouts and splash height, leading to costly errors and last minute scrambles.

  • Manual, error-prone quoting: Quotes built in spreadsheets or by calculator meant constantly re-checking formulas to catch copy/paste errors and missed details.

  • Single point of knowledge: Company knowledge was concentrated in one person, creating a bottleneck and a flood of daily questions about pricing, availability, and product numbers.

The Solution: Creative Granite’s move from spreadsheets to streamlined quoting and job management

Creative Granite and Design implemented CounterGo for quoting and Systemize for scheduling and job tracking, giving the whole team a shared system instead of relying on manual processes and one person’s institutional knowledge.

 

  • Systematic, guided quoting: CounterGo walks sales reps through each item needed for a project (materials, sinks, splash heights, and layouts), eliminating missed line items and errors that used to slip through in spreadsheet-based quotes.

  • Centralized product and pricing info: Moving pricing, availability, and product data into the system eliminates the constant stream of questions to a single person which streamlines operations.

  • Mobile access from anywhere: The team can access the system from job sites, the freeway, or wherever they’re working, on any device.

  • Warranty and callback tracking: Systemize is used to track the full warranty schedule, including reports on biggest callbacks and which installers were involved.

  • Phases for large commercial jobs: Systemize’s Phases feature lets the team set up and manage large commercial projects as a single job instead of recreating it every six months.

“CounterGo has helped us facilitate having time to meet with clients, to do long lunches, because we're no longer spending an hour to three hours on quotes. It's really changed our sales process.”
operations manager, moraware customer
Amy
Operations Manager, Creative Granite and Design

The Results

  • Significant business growth: The company has grown substantially since implementing CounterGo, driven largely by streamlining the quoting process, centralizing job information access, removing the bottleneck tied to one person’s knowledge, and freeing up salespeople’s time.

  • Reduced quote time: Quotes that used to take an hour to three hours can now be turned around in under 30 minutes, giving the team more time for client meetings instead of spending time on administrative work.

  • Streamlined commercial project management: Phases in Systemize eliminated the need to rebuild large jobs every six months.

  • Elimination of late installations and last-minute material scrambles: The team now has more accurate slab counts and a quoting process that captures all project requirements upfront.

“One of the most exciting things for me about Moraware is being able to connect with a team of people that are so responsive to my needs. When I'm trying to do something with the software, I can get them on the phone immediately. I don't call into a phone tree. I don't leave a message and wait for a call back. I don't have to chat with an AI chatbot. I call in or send an email, and I get a response immediately. When it’s urgent, I have a human being right there to help me plug through those issues. .”
operations manager, moraware customer
Amy
Operations Manager, Creative Granite and Design

About Creative Granite and Design

Creative Granite and Design is a countertop fabrication and installation company based in Salt Lake City, Utah, serving residential, new construction, and large-scale commercial clients including multi-unit projects. With over two decades of industry experience embedded in its team, the company has grown significantly across Utah, Idaho, and Wyoming.

 

Creative Granite and Design Snapshot

Location

Salt Lake City, Utah

Job Types

Residential and commercial

Moraware Products

CounterGo (quoting)
Systemize (scheduling)