Granite Countertop Pricing – 5 secret methods

Granite Countertop Pricing – 5 secret methods

So, you’re considering getting a new countertop. You’ve gone to a few countertop fabricators to get an estimate. But, it seems like black magic trying to understand how they came up with the price.

So, how does it work? What do you look for? Since we help hundreds of countertop shops with estimating, we’ve seen the whole range of pricing. Here’s a few to look for, and to look out for.

How nice is your car?

Some fabricators use the “parking lot test” to figure out the price of a countertop. They look at your car, and try to judge what you’re willing to spend. Since there’s tougher competition for kitchen remodels than ever before, this is increasing rare. But, it’s something to be on the lookout for.

“From $29/sq.ft”

In many cases, this is the ultimate bait & switch. Sure, it’s $29 per square foot if your only kitchen countertop is a perfect rectangle and you want a pre-fabricated bullnose edge profile.

But chances are that you have something more complex. So you’re no longer anywhere close to the stated price. Or, you want a color that doesn’t make you dizzy every time you look at it. Go with the expectation that your kitchen won’t fit into the bottom rung.

Incredibly complex formula

Some fabricators try to figure out their production costs, down to the penny. Then they add a profit margin and that becomes the price.

The only wrinkle in this incredibly complex formula is that it’s impossible to really know the exact cost of a job before it’s made. Overall, this system tries to be fair based on costs, but those costs are fickle.

The open book

It’s like getting a price list. Here’s the price of the material, here’s the price of fabrication per square foot, and here’s the price for radius corners, cutouts, etc. This approach is the scariest for granite fabricators.

Maybe competitors can undercut the price by a few bucks. And maybe, all of the information is too much for a homeowner to understand. After all, most people only buy a counter top once or twice in their lives. Finding an open book is great, but make sure you educate yourself on what it all means, too.

Reasonable, plus extras

Almost every one of our customers claims to hate competing on price, and would rather compete on service – “we’re the fastest”, most beautiful, friendliest, or cleanest.

So their pricing is a good reflection of what’s fair if you shop around. (probably within a few hundred dollars of what you’d find from the competition) But, they will sell you their unique proposition. This is great if you care about the extras they offer, but you’ll probably move along if you don’t.

That’s 5 of the secret countertop pricing methods we’ve seen. Have you heard of a better one? Tell us about it!

Want to know more? At Moraware, we make software for countertop fabricators. JobTracker is scheduling software that helps you eliminate the time you waste looking for job folders. RemnantSwap is a free place to buy and sell countertop remnants with fabricators near you.

6 thoughts on “Granite Countertop Pricing – 5 secret methods

  1. Mark

    Just for new consumer like me, please don’t pay for what you don’t know if you are like my personality. I personally don’t like to pay for something I don’t know. The first time I went to initial fabricator, the fabricator showed me some granite slabs he had at the shop. He never told me a variety of choice exist and I was novice about granite at all. He told me there are 5 groups granite, he literally scared me not to look group 3 and group 4 due to the price ( I asked two versions and he told me $80 per square feet, obviously scary). I then picked the cheapest granite in front of my eye (G-1 granite) for $31 per square feet including installation, $250 for 50/50 sink and $350 for 3 oval bath room sinks and went to his remnant pool that has been stocked at different shop ($20 per square feet). I then saw a lot of granite slabs outside which was a better than the one he had showed me after choosing the remnant for the bathrooms. I told the fabricator to leave and wondered around. Luckily the place was a show room where the fabricators gets their slabs. I went inside the show room and started looking how people shop. When I turn back, I saw the fabricator following my move. hmm, I said…there was a secrecy here. After a few research, I found a slab stock in the back of the show room and found a bunch of color coded slabs. I have imminently discarded the verbal agreement with initial fabricator and started educating my self. In short, I took two more weeks, started reading and saved a tone of money, choose group 4 granite and pay less! If the fabricator told you, group 4 and group 5 are like gold, tell him it is a stone. Nothing to scare. That is a white lie! There is no much difference on the price of the slab that much form one group to the next. Go to the slab market and see what you like (“http://www.slabmarket.com/” ), and add $5 to that price. That is close to the actual price of the slab per square feet. Here is what will save you a tone of money.

    1. Select the granite slab you like and write down the name don’t worry about the price
    2. Then start shopping around for fabricator, if he tell you this is expensive stone, tell him you know how much it cost from slab yard (in reality the price is not hidden as some of the fabricator might think, you can easily guess from slabmarket.com).
    3. Get a quote from different fabricator
    4. Measure your kitchen, draw it and calculate the dimension and attach to your email while requiting the quote

    Summary: For my job, I got 10 quote the price range from $2960 – $7000 (75 square feet) for group 4 granite (kitchen) and group 3 granite( bathroom). You might ask, why a huge difference on the quote, the answer is a huge secrecy on the fabrication and slab price. This is something you do once or twice in your life time. But, it worth knowing the market and pick the stone you want. I am satisfied!!! Love the stone I picked!

        1. Cowgrl.6973

          No he’s saying add a minimum of an additional 30+$ a sq ft for installation alone.

          Why does every consumer constantly feel they are being ripped off?
          If you think a quality install including seams is so easy then save yourself a ton of money an do it yourself.
          Laying slab countertops of any kind takes time and paitence.
          You can tell a new installer from a seasoned pro.. the pro makes it look easy and isnt guesseing.. new guy cant butt a seam an forgot his helper.
          Nothing done correctly and done well is cheap. There are fraudulent sales an installers, so yes look up the info u wanna know in advance. But stop hurting the true professional who guarantees his work and bids a fair market price for his services.

          Thanks for listening.

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