In Episode 18, Patrick tries something different and speaks directly with a homeowner – artist Steven Blakey. Listen to this episode or read the transcript to learn: How customers don’t use the same language fabricators do What a successful countertop installation sounds like to a customer, especially in the context…
In episode 17, Patrick speaks with marketing consultant Marty Gould from The Customer Store. Listen to this episode or read the transcript to learn: How marketing is different from selling How to collect key information about your current customers How to find new customers just like your best customers Why…
In episode 16, Patrick speaks with Jordany Nunes from NF Granite. Listen to this episode or read the transcript to learn: How to use Big Box stores to grow your business How to grow your word-of-mouth business and depend less on Big Box stores How to hire the best people…
In episode 15, Patrick speaks with Joe Alva, Chief Design Engineer at Poseidon Stone Equipment. Listen to this episode or read the transcript to learn: What questions you should ask when purchasing machinery The features that make high-end saws high-end How/why to trade in your old equipment History of stone…
In episode 14, Patrick speaks with Keith Haight, Executive Director of the International Surface Fabricators Association (ISFA) – one of the most important trade associations in our industry. Listen to this episode or read the transcript to learn: What ISFA is, how it has evolved, and why it’s sustainable The…
I’ve know Dave Paxton of Paxton Countertops and Showers since we served on the board of the International Surface Fabricators Association together a few years ago. Dave’s an amazingly friendly guy, and I’ve personally learned a lot from him about how that enthusiasm and generosity translates into business success. In…
