How do you counter the IKEA effect?

If you missed the setup (and the sting!), check out my previous post: Are your biases carved in stone? The IKEA Effect The IKEA Effect is affectionately named for that Swedish juggernaut of home furnishings, where a disposable Allen wrench makes all things possible!...

Moraware Newsletter – May 2015

Harry’s last lecture (sort of), filtering charges on quotes, assigning files to packets, StoneTalk with Marty Gould – and more! Exciting conclusion of Harry’s recent kitchen remodel! The good news: the best part of Harry’s stressful remodel...

Moraware Newsletter – April 2015

Moraware News Last month Kathleen published the first in a series of blog posts about promoting great customer service. Maybe you just intuitively understand customer service. Maybe you’re already a great salesperson. But maybe you’ve also had a hard time...

Moraware Newsletter – March 2015

Moraware News If you read about Harry’s experience buying a countertop, you probably remember his… er… chagrin at the poor customer service he received at a few of the showrooms he visited. Let’s just say he was underwhelmed. But we don’t...

Moraware Newsletter – February 2015

Harry’s buying a countertop! Ok, so purchasing a countertop isn’t really big news, but Harry’s worked in the fabrication industry for almost 15 years without ever taking on the customer’s point-of-view first hand. Always generous with his...

Moraware Newsletter – January 2015

MORAWARE NEWS We had a great time at TISE and KBIS last week in Las Vegas. We especially enjoyed catching up with fabricators – and meeting some of our customers for the first time! Scheduling both shows during one Design & Construction week seemed to...