How do you counter the IKEA effect?

If you missed the setup (and the sting!), check out my previous post. The IKEA Effect The IKEA Effect is affectionately named for that Swedish juggernaut of home furnishings, where a disposable Allen wrench makes all things possible! IKEA bias is the tendency to...

Moraware Newsletter – May 2015

Harry’s last lecture (sort of), filtering charges on quotes, assigning files to packets, StoneTalk with Marty Gould – and more! Exciting conclusion of Harry’s recent kitchen remodel! The good news: the best part of Harry’s stressful remodel...

Moraware Newsletter – April 2015

Moraware News Last month Kathleen published the first in a series of blog posts about promoting great customer service. Maybe you just intuitively understand customer service. Maybe you’re already a great salesperson. But maybe you’ve also had a hard time...

Moraware Newsletter – March 2015

Moraware News If you read about Harry’s experience buying a countertop, you probably remember his… er… chagrin at the poor customer service he received at a few of the showrooms he visited. Let’s just say he was underwhelmed. But we don’t...

Moraware Newsletter – February 2015

Harry’s buying a countertop! Ok, so purchasing a countertop isn’t really big news, but Harry’s worked in the fabrication industry for almost 15 years without ever taking on the customer’s point-of-view first hand. Always generous with his...

Moraware Newsletter – January 2015

MORAWARE NEWS We had a great time at TISE and KBIS last week in Las Vegas. We especially enjoyed catching up with fabricators – and meeting some of our customers for the first time! Scheduling both shows during one Design & Construction week seemed to...