Fab Learning at Digital Expo in Seattle

On October 2, I had the opportunity to visit another Park Industries Digital Expo. Park Industries makes high-end equipment for countertop fabricators – waterjet/saws, CNC routers, edge polishers, water clarification systems, etc. Three or four times each year, they...

Greetings from Verona – Marmomacc

Last week, I attended the Verona Stone Show – Marmomacc – for the first time. In a word: Overwhelming! What surprised me most about this trade show was the sheer scale. It’s like all of the other stone and countertop industry trade shows all rolled...

Today’s Internet “hiccups”

Some of our customers had difficulty reaching Moraware today. Here is an article explaining why. This issue was like a mini Y2K … a key number was crossed today (the number of publicly visible IP addresses), and it caused a lot of the routers on the Internet to...

Learn from your peers

Learning from peers is a trait many successful countertop shops share. The surface industry is well suited for this, because you don’t compete with companies like yours who are in different geographies. That lack of competition helps motivate business owners in this...

Social Media Marketing, Part 1: Twitter

There are lots of different kinds of marketing techniques to drum up new business. A newcomer to the marketing banquet, “social media marketing” has generated lots of buzz … is it worth it? Well, it probably won’t replace the things you’re doing now, but it can be a...