The Moraware Blog

We explore best practices, interview industry leaders, and highlight successful fabricators.

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Business of Countertops: Who Owns the Customer?

How much should you charge for a finished countertop installation? Is it a function of what the competition is doing, how robust the economy might be, or simply a multiplier of raw materials costs? And why do countertop prices vary so wildly from one part of the...

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Countertop Business Metrics: Square Foot Per Man-Hour

The Square Foot Per Man-Hour Metric Managing workflow in your countertop fabrication shop is always a bit of challenge. It seems either there is not enough work in the pipeline to keep everyone consistently busy, or the schedule is so full the fabricators and...

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StoneTalk Episode 33 – Kyle Williams

In StoneTalk Episode 33, Patrick speaks with Kyle Williams of Earth Elements. Listen to this episode to discover: How to grow very, very quickly (hint - go digital) How cross-training makes your employees more valuable The importance of company culture and how to...

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StoneTalk Episode 32 – Gerry VanderBas

In StoneTalk Episode 32, Patrick speaks with Gerry VanderBas of Breton USA. Listen to this episode to discover: What to consider when buying a saw or router (power, consumables, business needs ... so many things) The importance of software to a hardware purchase What...

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Countertop Business Branding: Get Yourself A Duck

Your brand is a powerful thing. It’s what sets your company apart from the competition and it helps define expectations for your customers. Through your brand you have the ability to control, in large part, how you are perceived in the marketplace. It can become an...

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Finding and Managing Countertop Installers

Countertop installation is tough. It is where the customer forms her lasting impression of your company and where, ultimately, the job makes or loses money. There are four essential elements to a good installation: On-time arrival Appearance Quality of installation...

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