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How to Create a Unique Selling Proposition for Your Countertop Shop

How to Create a Unique Selling Proposition for Your Countertop Shop

by Moraware | Dec 28, 2019 | Business

When you’re thinking about marketing your countertop business, the most important question you can ask is this: “Why should your customers buy countertops from you rather than another company?” This line of thinking will help you create what’s called a Unique Selling...

The 5 Most Common Issues We Hear From Countertop Fabricators

by Moraware | Dec 17, 2019 | Business, CounterGo, Systemize

Originally published August 15, 2018. Updated December 16, 2019. When countertop fabrication shops find us, it’s because they’re seeking out a reliable solution to a business problem. During CounterGo and Systemize software demos – and throughout the course of our...

Two Things All Countertop Fabricators Should Do During the Slow Season

by Moraware | Dec 2, 2019 | Business, CounterGo, Systemize

The holidays are a wonderful time to relax, spend time with family, and kick your feet up. The not-so-great part about the holidays is that it marks the slow season for nearly all contractors – including countertop fabricators and installers. It’s easy to become...

The Ultimate Guide to Streamlining the Processes In Your Countertop Shop

by Moraware | Nov 26, 2019 | Business, CounterGo, Systemize

As your stone fabrication business grows, you’ll start facing new growing pains. In the beginning, it was probably figuring out how to create quotes and job estimates more quickly. But as you start producing more kitchens with more customers and more employees, the...

From Good to Great: Using images and slab layout as a sales tool

by Moraware | Nov 20, 2019 | Business, CounterGo

We spent some time with Jennifer Boles and the team at Nelson Tile & Stone to answer any scheduling and quoting software questions they had. Jennifer was nice enough to share her favorite feature with us – the slab images and layout feature in CounterGo!...

(Video) From Good to Great: Better scheduling and countertop job management

by Moraware | Nov 20, 2019 | Business, Systemize

One of our long-time customers, Aaron Crowley, speaks about what prompted him to seek a solution for his countertop shop’s scheduling problems. Communication was often lost, customers had to wait for someone to find him to know the status of a job, and things...
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Recent Posts

  • Winter 2025 Product Update: Share More Order Info With Your Shop
  • TISE 2025 Highlights: New Technology, Trends, and Fabricator Insights
  • 7 Tips for Getting the Most Out of TISE 2025
  • Creating a Work-Life Balance at a Countertop Shop
  • Fabricator Profile: GMD Surfaces

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