Blog: Stone Fabrication Software and Business Articles

Go Paperless and Reduce Remakes with Moraware and SPEEDLabel

For the first four or five months, Geoffrey Gran of The Countertop Factory Midwest used a whiteboard to organize scheduling for his countertop company. He realized very early on that his team needed software to become more efficient. Through the grapevine, Gran heard of others in the business using Moraware, so he scheduled a demo and signed up shortly after.

Looking back, Gran says, “It was the only reason we were able to go paperless.”

Once he went paperless in the shop, he realized the office needed to follow suit. 

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How to Set Up Google My Business For Your Fabrication Shop

Google My Business is the modern Yellow Pages.

In years past, when someone needed a product or service, they’d flip through the local phone book. Today, the first place people go is… drumroll, please… Google!

Yes, people use other search engines like Bing or DuckDuckGo, but Google still dominates the search engine space with a market share of over 73%.

Say you’re renovating your kitchen and need new countertops. Most people are going to hop on their smartphone, open their web browser, and type in something like “countertops near me.”

What happens next could dictate whether your shop gets their business.

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How to Hire Quality Talent for Your Countertop Company

Featuring Geoffrey Gran, Owner of The Countertop Factory Midwest

Geoffrey Gran and his business partner Bill Heuer started TCF in 2005. They now have 162 employees and are the largest fabricator in Illinois. Their goal from the beginning was to be the best, and hiring great employees has been the key to achieving it.

Finding quality talent is one of the largest pain points in the fabrication industry, so we turned to Geoffrey for some advice. 

He shares the tools TCF uses to find employees, must-ask interview questions, the most common mistake fab shops make when hiring, and more.

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From Showroom to Shop with Precision Countertops

Steve Mast, Director of Sales at Precision Countertops in Portland, Oregon, was kind enough to walk us through his entire facility, from the showroom to the shop. We even get a sneak peek at the breakroom, which features a convenience store honor system – super cool stuff!

Precision Countertops has done over 100,000 quotes in CounterGo and has a dream tech stack, which we’ll be learning about as Steve gives us the full tour.

Without further ado, let’s turn it over to Steve!

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We Talked to 3 Countertop Shops During the COVID-19 Crisis

It’s a trying time right now for businesses deemed non-essential in certain areas. Some countertop shops seem to be doing just fine, while some shops across the globe are closing their doors until further notice.

We know the fear of the unknown can cause a lot of frustration and stress, so we hope to open the door to communication a bit by sharing what other shops have been going through since the pandemic swept the world.

A huge thank you to the three shops that participated in this article – please leave a comment down below and let us know how your shop is handling the COVID-19 crisis.

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How to Build Company Culture In Your Fab Shop During COVID-19

Geoffrey Gran and his business partner Bill Heuer started The Countertop Factory Midwest in 2005. They had no prior countertop fabrication experience – instead, they came into this business with a background in sales and marketing.

A lot of people told them they’d get crushed, but today, they have 162 employees and are the largest fabricator in Illinois. Their goal from the beginning was to be the best, and hiring great employees has been the key to achieving it. 

Geoffrey shares how he’s been able to build and maintain great company culture during the coronavirus pandemic. Check out the video and transcript below!

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