The Moraware Blog

Have you ever heard the saying “garbage in, garbage out”? It’s the perfect description for when you overlook the information input part of your process. If you aren’t thinking about how and why you are entering job info into your job management system, then you won’t...

Figuring out what makes your countertop shop unique can be tricky. You constantly have to be asking yourself: “Why should your customers buy countertops from you rather than another company?” As we know, having the lowest pricing to stand out never works out well. Why...

Over the last 18+ years, we've had many amazing opportunities to visit countertop shops. Whether it's through a tour associated with an industry event or visiting our own awesome customers, we're always happy to see just how creative fabricators are getting with the...

It’s too easy to deprioritize customer service when you’re overworked and you don’t have a large enough team to step in and help. And given today’s market, when the jobs are rolling in with little effort, it’s hardly motivating to put extra work into a part of your...

I am finally able to leave work and go spend time with my family! An actual countertop fabricator said that. A few years ago we asked our users how software has helped their business, and their quality of life. The answers were overwhelmingly about the time they were...

Being a countertop fabricator most likely means that you don't have enough hours in the day to get everything done, let alone improve what you're already doing. Many fabricators are just trying to keep their heads above water! But if you are too busy to function...