The Moraware Blog
We explore best practices, interview industry leaders, and highlight successful fabricators.
Whether you prefer to watch, read, or listen, we’ve got what you need to take your business to the next level.
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Latest Series
From Good to Great
In this series, fabricators share their experience of moving from analog shop management to digital.
READ
Better data leads to better business decisions
Have you ever heard the saying “garbage in, garbage out”? It’s the perfect description for when you overlook the information input part of your process. If you aren’t thinking about how and why you are entering job info into your job management system, then you won’t...
9 Examples of shops that used their uniqueness to sell more countertops
Figuring out what makes your countertop shop unique can be tricky. You constantly have to be asking yourself: “Why should your customers buy countertops from you rather than another company?” As we know, having the lowest pricing to stand out never works out well. Why...
The 5 CounterGo features that always impress
Chances are you are on this post because you’ve heard about CounterGo before. If you haven’t, well, buckle up because we’re going to be showcasing the features that never fail to impress during our demos! Please get ready to “oooh” and “aah.”
7 Valuable Things We’ve Learned From Visiting Successful Countertop Shops
Over the last 18+ years, we've had many amazing opportunities to visit countertop shops. Whether it's through a tour associated with an industry event or visiting our own awesome customers, we're always happy to see just how creative fabricators are getting with the...
Good customer service will make you more money
It’s too easy to deprioritize customer service when you’re overworked and you don’t have a large enough team to step in and help. And given today’s market, when the jobs are rolling in with little effort, it’s hardly motivating to put extra work into a part of your...
How to start streamlining your countertop shop
Many of you already know that a growing shop comes with a few growing pains. As more business comes in, your current process (and head) becomes strained. What once worked smoothly, starts to break down. Important details get missed, customers are upset, and the stress...
Popular Scheduling Solutions for Countertop Fabricators
There is no one perfect way to run a countertop shop. Each business is unique and has it's own way of doing things. However, the one thing all shops should have is....you guessed it...a process! Whether you've been in the industry for years or just starting out on...
How to get your time back with countertop software
I am finally able to leave work and go spend time with my family! An actual countertop fabricator said that. A few years ago we asked our users how software has helped their business, and their quality of life. The answers were overwhelmingly about the time they were...
Why Onboarding New Software is Important for Busy Countertop Shops
Being a countertop fabricator most likely means that you don't have enough hours in the day to get everything done, let alone improve what you're already doing. Many fabricators are just trying to keep their heads above water! But if you are too busy to function...
LISTEN
Buy Stone Direct: StoneTalk Episode 38 with Vinny Tavares and Jesse Miller
In StoneTalk Episode 38, Patrick speaks with Vinny Tavares of Pacific Shore Stones and Jesse Miller of Integrity Enterprises about buying stone direct. Listen to this episode or read the transcript to discover: The value of buying stone direct from the source The...
Stone Industry Education in StoneTalk 37 with Aaron Dahnke
Sorry the show went dark for a while ... we were focused on putting on a great show with our first live, in-person training in Houston. But now we're back! In StoneTalk Episode 37, Patrick digs into stone industry education opportunities with Aaron Dahnke of MIA+BSI....
StoneTalk Episode 35: Get Up-to-Date with OSHA! – with Jim Hieb
In StoneTalk Episode 35, Patrick speaks with Jim Hieb of MIA. Listen to this episode or read the transcript to discover: The role of an industry association like Marble Institute of America and its partnership with Building Stone Institute New OSHA requirements and...
StoneTalk Episode 34: Say Yes to TV – with Carmina Mendez
In StoneTalk Episode 34, Patrick speaks with Carmina Mendez of AMC Countertops. Listen to this episode or read the transcript to discover: How partnering with a key vendor like Cosentino can help you build your business The value of adding a showroom to expand beyond...
StoneTalk Episode 33: Go Digital to Grow – with Kyle Williams
In StoneTalk Episode 33, Patrick speaks with Kyle Williams of Earth Elements. Listen to this episode or read the transcript to discover: How to grow very, very quickly (hint - go digital) How cross-training makes your employees more valuable The importance of company...
StoneTalk Episode 32: How to buy a saw – with Gerry VanderBas
In StoneTalk Episode 32, Patrick speaks with Gerry VanderBas of Breton USA. Listen to this episode or read the transcript to discover: What to consider when buying a saw or router (power, consumables, business needs ... so many things) The importance of software to a...
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