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We explore best practices, interview industry leaders, and highlight successful fabricators.
Whether you prefer to watch, read, or listen, we’ve got what you need to take your business to the next level.
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Latest Series
From Good to Great
In this series, fabricators share their experience of moving from analog shop management to digital.
READ
Why Taking Photos of Your Finished Jobs Should Be Part of Your Process
One of the best ways to advertise your business is by showing proof of your craftsmanship. Posting photos of your finished jobs on social media and website is a great way to show new prospects what kind of work you’re capable of. Images can also save you from ornery...
Creating a Work-Life Balance at a Countertop Shop
We talk to many shop owners and managers, and unfortunately, it’s more common than not to be totally and utterly burnt out. Mental exhaustion. Emotionally drained. Never-ending stress. It’s no way to live, but it’s the norm in our low-margin, high-speed industry....
Avoid Getting Burnt Out During the Holiday Rush
The holidays are a beautiful time of joy, family time, and relaxation. Well… for about 10% of us. For more than half of us, the holidays are a breeding ground for stress. It shouldn’t be that way, but here we are. According to a study, there are three main culprits...
Sell Professionally: The Ideal Timeframe for Delivering a Countertop Quote
Getting out quotes fast is definitely a huge value-add for any fabrication business. But how fast is too fast? We love that our quoting software, CounterGo, empowers you to create a quote in just three minutes. However, many countertop businesses like to take...
How to Better Manage Countertop Shop Scheduling
What words come to mind when you think about your scheduling process? For a lot of fabricators – especially those with smaller operations – it’s chaos. Striking the right balance of supply and demand is what scheduling is all about, but when everyone at your...
Enhance Your Countertop Software Experience with Moraware Integrations
We think CounterGo, our estimating software, and Systemize, our scheduling software, are pretty amazing. But sometimes, you need more. More time. More money. More coffee. But seriously, you might need more features and options than our software currently provides. And...
The 4 CounterGo Features That Get Oohs and Ahhs Every Time
Hi – my name is Chase Diamond, and I’m an Account Executive here at Moraware. Every day, I’m striving to help folks like you determine if our tools are the right fit for your business goals. Part of that process is doing demos for CounterGo, a game-changing estimating...
Meet our new Sales & Marketing Manager
Hello all! My name is Kallie Biggs. I am extremely excited to be joining the team, as Marketing and Sales Manager. This year has been full surprises, and the best of them has been finding a new home at Moraware. I am extremely grateful to be part of a well-respected,...
How to Overcome the 3 Most Common Objections During a Countertop Sale
Odds are you can handle any objection under the sun if it has to do with your craftsmanship or materials. When customers inquire about how marble can stain or how granite can crack, I’m guessing you have an answer ready to fire back. But what about sales objections,...
Ask the right questions when buying quoting software.
LISTEN
Buy Stone Direct: StoneTalk Episode 38 with Vinny Tavares and Jesse Miller
In StoneTalk Episode 38, Patrick speaks with Vinny Tavares of Pacific Shore Stones and Jesse Miller of Integrity Enterprises about buying stone direct. Listen to this episode or read the transcript to discover: The value of buying stone direct from the source The...
Stone Industry Education in StoneTalk 37 with Aaron Dahnke
Sorry the show went dark for a while ... we were focused on putting on a great show with our first live, in-person training in Houston. But now we're back! In StoneTalk Episode 37, Patrick digs into stone industry education opportunities with Aaron Dahnke of MIA+BSI....
StoneTalk Episode 35: Get Up-to-Date with OSHA! – with Jim Hieb
In StoneTalk Episode 35, Patrick speaks with Jim Hieb of MIA. Listen to this episode or read the transcript to discover: The role of an industry association like Marble Institute of America and its partnership with Building Stone Institute New OSHA requirements and...
StoneTalk Episode 34: Say Yes to TV – with Carmina Mendez
In StoneTalk Episode 34, Patrick speaks with Carmina Mendez of AMC Countertops. Listen to this episode or read the transcript to discover: How partnering with a key vendor like Cosentino can help you build your business The value of adding a showroom to expand beyond...
StoneTalk Episode 33: Go Digital to Grow – with Kyle Williams
In StoneTalk Episode 33, Patrick speaks with Kyle Williams of Earth Elements. Listen to this episode or read the transcript to discover: How to grow very, very quickly (hint - go digital) How cross-training makes your employees more valuable The importance of company...
StoneTalk Episode 32: How to buy a saw – with Gerry VanderBas
In StoneTalk Episode 32, Patrick speaks with Gerry VanderBas of Breton USA. Listen to this episode or read the transcript to discover: What to consider when buying a saw or router (power, consumables, business needs ... so many things) The importance of software to a...
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