The Moraware Blog
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We explore best practices, interview industry leaders, and highlight successful fabricators.
Whether you prefer to watch, read, or listen, we’ve got what you need to take your business to the next level.
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Latest Series
From Good to Great
In this series, fabricators share their experience of moving from analog shop management to digital.
READ
Why Onboarding New Software is Important for Busy Countertop Shops
Being a countertop fabricator most likely means that you don't have enough hours in the day to get everything done, let alone improve what you're already doing. Many fabricators are just trying to keep their heads above water! But if you are too busy to function...
Grow Your Countertop Shop With These First Steps
Business is booming in the stone industry! Either you are flooded with new business or you are wanting to be flooded with all that new business. Am I right? Hint: say yes so we can stay friends. Working with fabricators for decades has shown us that growth can be a...
A Quick Guide to Setting Goals For Your Countertop Business
Goals are critical for any business, including the fabrication industry. Without them, it’s like playing a game of darts in a pitch-black room. You keep aiming and throwing, but you have no idea if you’re ever going to hit the bullseye. That’s where KPIs come...
How Often Do You Look at Your Shop’s Numbers?
Many fabricators put their heads down and do the hard work, never getting the chance to look around and ask: where could we be improving? If you’re a growing shop, now is the time to take the time to find out. You can’t set realistic goals and plan for pain-free...
Level Up Your Countertop Quoting with Slab Layouts
Slab layouts are critical in making sure your estimate is accurate. Some fabricators rely on guesswork, some do complex math based on square footage, and others spend hours in CAD for a prospect who may never even spend a dime! None of these are great solutions...
Why Taking Photos of Your Finished Jobs Should Be Part of Your Process
One of the best ways to advertise your business is by showing proof of your craftsmanship. Posting photos of your finished jobs on social media and website is a great way to show new prospects what kind of work you’re capable of. Images can also save you from ornery...
Creating a Work-Life Balance at a Countertop Shop
We talk to many shop owners and managers, and unfortunately, it’s more common than not to be totally and utterly burnt out. Mental exhaustion. Emotionally drained. Never-ending stress. It’s no way to live, but it’s the norm in our low-margin, high-speed industry....
Avoid Getting Burnt Out During the Holiday Rush
The holidays are a beautiful time of joy, family time, and relaxation. Well… for about 10% of us. For more than half of us, the holidays are a breeding ground for stress. It shouldn’t be that way, but here we are. According to a study, there are three main culprits...
Sell Professionally: The Ideal Timeframe for Delivering a Countertop Quote
Getting out quotes fast is definitely a huge value-add for any fabrication business. But how fast is too fast? We love that our quoting software, CounterGo, empowers you to create a quote in just three minutes. However, many countertop businesses like to take...
Ask the right questions when buying quoting software.
LISTEN
Buy Stone Direct: StoneTalk Episode 38 with Vinny Tavares and Jesse Miller
In StoneTalk Episode 38, Patrick speaks with Vinny Tavares of Pacific Shore Stones and Jesse Miller of Integrity Enterprises about buying stone direct. Listen to this episode or read the transcript to discover: The value of buying stone direct from the source The...
Stone Industry Education in StoneTalk 37 with Aaron Dahnke
Sorry the show went dark for a while ... we were focused on putting on a great show with our first live, in-person training in Houston. But now we're back! In StoneTalk Episode 37, Patrick digs into stone industry education opportunities with Aaron Dahnke of MIA+BSI....
StoneTalk Episode 35: Get Up-to-Date with OSHA! – with Jim Hieb
In StoneTalk Episode 35, Patrick speaks with Jim Hieb of MIA. Listen to this episode or read the transcript to discover: The role of an industry association like Marble Institute of America and its partnership with Building Stone Institute New OSHA requirements and...
StoneTalk Episode 34: Say Yes to TV – with Carmina Mendez
In StoneTalk Episode 34, Patrick speaks with Carmina Mendez of AMC Countertops. Listen to this episode or read the transcript to discover: How partnering with a key vendor like Cosentino can help you build your business The value of adding a showroom to expand beyond...
StoneTalk Episode 33: Go Digital to Grow – with Kyle Williams
In StoneTalk Episode 33, Patrick speaks with Kyle Williams of Earth Elements. Listen to this episode or read the transcript to discover: How to grow very, very quickly (hint - go digital) How cross-training makes your employees more valuable The importance of company...
StoneTalk Episode 32: How to buy a saw – with Gerry VanderBas
In StoneTalk Episode 32, Patrick speaks with Gerry VanderBas of Breton USA. Listen to this episode or read the transcript to discover: What to consider when buying a saw or router (power, consumables, business needs ... so many things) The importance of software to a...
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