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We explore best practices, interview industry leaders, and highlight successful fabricators.
Whether you prefer to watch, read, or listen, we’ve got what you need to take your business to the next level.
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Latest Series
From Good to Great
In this series, fabricators share their experience of moving from analog shop management to digital.
READ
How to Better Manage Countertop Shop Scheduling
What words come to mind when you think about your scheduling process? For a lot of fabricators – especially those with smaller operations – it’s chaos. Striking the right balance of supply and demand is what scheduling is all about, but when everyone at your...
Enhance Your Countertop Software Experience with Moraware Integrations
We think CounterGo, our estimating software, and Systemize, our scheduling software, are pretty amazing. But sometimes, you need more. More time. More money. More coffee. But seriously, you might need more features and options than our software currently provides. And...
The 4 CounterGo Features That Get Oohs and Ahhs Every Time
Hi – my name is Chase Diamond, and I’m an Account Executive here at Moraware. Every day, I’m striving to help folks like you determine if our tools are the right fit for your business goals. Part of that process is doing demos for CounterGo, a game-changing estimating...
Meet our new Sales & Marketing Manager
Hello all! My name is Kallie Biggs. I am extremely excited to be joining the team, as Marketing and Sales Manager. This year has been full surprises, and the best of them has been finding a new home at Moraware. I am extremely grateful to be part of a well-respected,...
How to Overcome the 3 Most Common Objections During a Countertop Sale
Odds are you can handle any objection under the sun if it has to do with your craftsmanship or materials. When customers inquire about how marble can stain or how granite can crack, I’m guessing you have an answer ready to fire back. But what about sales objections,...
Why we require a demo before you buy Systemize
Is your countertop fabrication shop struggling with costly mistakes, unorganized whiteboards, disconnected staff, and disorganized processes? You’re a prime candidate for Systemize, our scheduling software that addresses all of these bottlenecks in your business. A...
8 Reasons CounterGo Users Say Quoting Software Is Worth the Investment
Quoting software is well worth the investment. But, we may be a little biased... So, we gathered up all of the feedback we’ve gotten over the years from shops of all sizes. We’ve managed to nail down 8 reasons our CounterGo software is the best thing since robotic...
The Guide to Getting Positive Reviews for Your Fab Shop
It’s so easy to brush off online reviews as a waste of time and energy. But online reviews are actually a tool you can use to make incredible strides in your countertop business. First and foremost, you can use the negative feedback to inform your process going...
Do Countertop Fabricators Really Need Scheduling Software?
If you’re not using scheduling software, what are you currently using to organize your fabrication schedule? A magnetic board, a whiteboard, maybe a color-coded Google Calendar? Second question: how much time do you spend each and every day on scheduling? An hour, a...
Ask the right questions when buying quoting software.
LISTEN
Buy Stone Direct: StoneTalk Episode 38 with Vinny Tavares and Jesse Miller
In StoneTalk Episode 38, Patrick speaks with Vinny Tavares of Pacific Shore Stones and Jesse Miller of Integrity Enterprises about buying stone direct. Listen to this episode or read the transcript to discover: The value of buying stone direct from the source The...
Stone Industry Education in StoneTalk 37 with Aaron Dahnke
Sorry the show went dark for a while ... we were focused on putting on a great show with our first live, in-person training in Houston. But now we're back! In StoneTalk Episode 37, Patrick digs into stone industry education opportunities with Aaron Dahnke of MIA+BSI....
StoneTalk Episode 35: Get Up-to-Date with OSHA! – with Jim Hieb
In StoneTalk Episode 35, Patrick speaks with Jim Hieb of MIA. Listen to this episode or read the transcript to discover: The role of an industry association like Marble Institute of America and its partnership with Building Stone Institute New OSHA requirements and...
StoneTalk Episode 34: Say Yes to TV – with Carmina Mendez
In StoneTalk Episode 34, Patrick speaks with Carmina Mendez of AMC Countertops. Listen to this episode or read the transcript to discover: How partnering with a key vendor like Cosentino can help you build your business The value of adding a showroom to expand beyond...
StoneTalk Episode 33: Go Digital to Grow – with Kyle Williams
In StoneTalk Episode 33, Patrick speaks with Kyle Williams of Earth Elements. Listen to this episode or read the transcript to discover: How to grow very, very quickly (hint - go digital) How cross-training makes your employees more valuable The importance of company...
StoneTalk Episode 32: How to buy a saw – with Gerry VanderBas
In StoneTalk Episode 32, Patrick speaks with Gerry VanderBas of Breton USA. Listen to this episode or read the transcript to discover: What to consider when buying a saw or router (power, consumables, business needs ... so many things) The importance of software to a...
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